Maps are more than just navigational aides, they are mediums for expressing how we experience a place. Think about an experience you've had in Milwaukee. Was it connected to a place? Where were you? How did you feel when you were there?
You can put icons on the map and caption them to tell a story.
When you're done, press the play button, and your markers will animate in order, sequencing through your story.
If you're looking for inspiration, check out this example.