Bill Limpisathian
Position title: Assistant Professor
Email: limpisathian@wisc.edu
Website: @billplim
Address:
376 Science Hall
Department of Geography
University of Wisconsin
550 North Park Street
Madison, WI 53706

Education
- PhD, Geography (Neuro-geography emphasis), University of Oregon, 2022
- MS, Geography (Cartography emphasis), Penn State, 2017
- BS, Geography (GIScience emphasis), Penn State, 2015
Research Agenda
My research sits at the crossroads of cartographic visualization and neuroscience – examining the perception and cognition of cartographic representations using fMRI. In simpler terms, I spend my days thinking about how our brains see and decode representations of space (maps!) and how might map design moderate this process. I am a big proponent of transdisciplinary empirical research methods that expand the way we think about and study maps and cartographic design.
I bring with me industry experience from my time as a member of the Apple Maps Cartography team. Additionally, I have broad professional map production experience from my time as a UO InfoGraphics Lab graduate cartographer – having worked on the Atlas of Yellowstone, 2nd ed. and the Atlas of Wild Migrations.
I aim to synthesize my deep expertise and broad experiences to establish a Neuro-Carto research group within the UW Cart Lab.
Courses Taught
My teaching portfolio will broadly focus on cartography and geospatial cognition.
- GEOG 370 Introduction to Cartography
- GEOG 970 Seminar in GIScience and Cartography
Graduate Student Recruitment
I am actively recruiting grad students interested in cognitive cartography, human-centric map design, and geospatial cognition. I am especially interested in those with cognitive psychology experience. I encourage prospective graduate students with interests in these topics to reach out to me via email.
Learn more about me: UO profile
See my publications: ResearchGate